Brian Magri
Personal Branding
I elevated Brian’s personal brands by crafting a modern, cohesive identity that boosts confidence, enhances high-end market perceptions, and drives influential media recognition.
New Logo Design:
Developed a more minimal and luxurious logo that reflects sophistication and clarity.
Enhanced Photography:
Captured high-quality images in collaboration with a trusted photographer to boost personal confidence and elevate the perception of premium property listings.
Press Kit Creation:
Assembled a comprehensive press kit, serving as a powerful tool for PR and building industry authority. Download Clicking Here.
Money Magazine Feature:
Secured a feature in Money Magazine, showcasing eco-friendly homes to reinforce market credibility and a commitment to sustainability. Read It Clicking Here.
Branding (Before and After)
I developed a more minimal and luxurious logo that reflects sophistication and clarity.
Listing Photo (Before and After)
Captured high-quality images in collaboration with a trusted photographer to boost personal confidence and elevate the perception of premium property listings.
Personal Branding Benefits Summary
ROI-Positive Performance Marketing with Lead Generation Paid Advertising
We executed a high-ROI digital advertising strategy that generated hundreds of qualified leads and significantly boosted property mandates, leading to award-winning success for Brian Magri within his company.
Precision Targeting:
Leveraged AI-driven audience segmentation to attract high-net-worth buyers for €500K+ properties.
Optimized Ad Strategy:
Ran A/B tested Meta ads, including carousel, video, and story formats, maximizing engagement and conversions.
Automated Lead Capture:
Integrated Facebook Forms and WhatsApp messaging to streamline and accelerate lead follow-ups.
Data-Driven Budgeting:
Continuously optimized spending to achieve CPL as low as €2.21, far outperforming industry benchmarks.
Total Contacts Generated:
Over 350 buyer leads interested in properties valued at €500,000+
Average CPL Across Campaigns:
Between €2.21 and €6.42, significantly below the industry average.
Lead Generation Benefits Summary
Innovative Content Marketing Strategy and Production
Giovanni implemented a data-driven content marketing strategy that transformed social media engagement, significantly increasing reach, interactions, and audience growth while positioning Brian Magri as a trusted voice in real estate.
Content Optimization:
Shifted from generic posts to value-driven content, including market insights, property highlights, and storytelling.
Engagement-Driven Formats:
Introduced high-performing content types such as reels, carousel posts, and video walkthroughs to maximize audience interaction.
Performance Tracking & Iteration:
Continuously monitored engagement metrics and refined the strategy based on data insights, leading to consistent content improvements.
Audience-Centric Messaging:
Developed content tailored to potential buyers and sellers, enhancing credibility and fostering trust with high-intent prospects.
Before: Low Engagement & Generic Content
Content lacked a strategic approach, resulting in minimal engagement, low reach, and limited audience interaction. Posts were mostly text-based with little variation in format.
After: High-Impact Content Strategy
With optimized visuals, engaging video formats, and audience-driven storytelling, engagement skyrocketed, leading to significantly higher reach, interactions, and conversion potential.
Strategic Content Marketing Benefits Summary
Innovative SEO-Optimised Mobile First Website Design
We built a high-performance real estate website that seamlessly mirrored listings from the mother company through automated synchronization, ensuring real-time updates, strong SEO rankings, and a seamless user experience on mobile.
SEO Domination:
Achieved 2nd place rankings consistently for relevant searches, maximizing organic traffic and lead generation.
Automated Listing Sync:
Integrated dynamic automation to update listings in real-time, ensuring the latest properties appear on the website without manual input.
High-End UX & Mobile Optimization:
Designed an intuitive, fast-loading site with a smooth, mobile-first experience for easy browsing and lead conversion.
Lead Capture & Conversion Tools:
Integrated mortgage calculators, personalized WhatsApp inquiries, and smart contact forms to streamline the buyer journey.
Modern Personal Branding & Website Aesthetic
A sleek, professional website design featuring high-quality visuals that enhance credibility and personal brand presence in the luxury real estate market.
Automated Listings & Community-Focused Navigation
A user-friendly interface with real-time property listings and location-based search, ensuring seamless browsing and improved lead conversion.
