Alliance Real Estate Malta
1. High-Performance Lead Generation
Generating leads isn’t just about running ads—it’s about getting the right buyers at the lowest possible cost while making sure agents can follow up instantly. By combining smart targeting, real-time automation, and constant campaign optimization, we delivered a high volume of qualified leads, resulting in over 700 leads at a record-low CPL of €0.81 – €4.15
Hyper-Targeted Ads:
Reached buyers searching for properties from €275K to €1.25M, generating 716 direct leads from Facebook & Instagram campaigns.
Cost Efficiency at Scale:
Achieved industry-low cost-per-lead (CPL) from €0.81 to €4.15, optimizing ad spend for maximum return.
A/B Testing & Creative Optimization:
Tested multiple ad formats, visuals, and messaging to identify the best-performing creatives and maximize engagement.
Retargeting & Lookalike Audiences:
Although with the newest Meta rules, property marketing lookalike functions are restricted… I used data-driven retargeting strategies to bring back high-intent visitors and expanded reach with dynamic forms for more efficient lead acquisition.
Meta Ads Manager - Proven Lead Generation Performance
A breakdown of the 716+ leads generated through hyper-targeted Facebook & Instagram campaigns, achieving industry-low CPL from €0.81 to €4.15, optimizing ad spend for maximum property sales impact.
High-Converting Real Estate Ad Creative
A real-world example of a high-performing property ad, designed with compelling visuals and persuasive copy to attract serious buyers and drive direct inquiries.
High Performance Lead Generation
Benefits Summary:
2. Advanced Automation System
Generating leads is just the first step – following up instantly and keeping agents organized is what turns those leads into real deals. We built a fully automated system that streamlined lead distribution, enabled real-time notifications, and ensured every inquiry was followed up efficiently.
Real-Time WhatsApp & Email Alerts:
Leads were instantly sent to agents via WhatsApp & email, reducing response time and improving conversion rates.
Automated Lead Assignment:
A custom-built CRM integration automatically distributed leads to the right agents, ensuring no opportunity was missed.
Data-Driven Lead Tracking:
Every lead was logged in a shared Google Sheets system, complete with timestamps, agent assignments, and follow-up notes.
Email Marketing Segmentation:
Integrated leads into HubSpot, segmenting them for personalized follow-ups and remarketing campaigns.
Automated Lead Processing & Email Alerts
A fully automated system that captures new leads from Facebook Lead Ads, logs them into Google Sheets, and instantly sends email notifications to agents for quick follow-ups.
Smart Lead Assignment & Notifications
This automation selects the right agent for each lead, updates the agent-specific tracking sheet, and triggers an instant notification via email and WhatsApp, ensuring a fast response time.
Centralized Follow-Up Tracking System
An advanced workflow that consolidates lead comments and updates from agents into a master list, ensuring all follow-ups are logged, tracked, and easily accessible for better lead management.
Advanced Automation System
Benefits Summary:
3. Custom CRM at Agency and Agent Level
The biggest challenge? Agents didn’t want to use an external CRM. They saw it as time-consuming, unnecessary, and disruptive to their workflow. Many were already high performers and had been closing deals successfully for years without one. The system had to blend into their daily routine seamlessly – without feeling like “extra work.”
Zero Learning Curve:
Designed a “no-excuses” CRM that worked inside Google Sheets, a tool agents were already comfortable using.
Instant Lead Logging:
New inquiries were automatically assigned to agents without them needing to input anything manually.
Effortless Follow-Ups:
Agents could track leads, update statuses, and add notes in seconds and in some instances initiate follow-ups.
Built-In Accountability:
A reminder function prompted agents to add follow-up comments, which were automatically sent to a master list for the branch manager to track progress and performance in real time.
Organized Lead Management System
A structured Google Sheets CRM that automatically logs leads, assigns agents, and tracks follow-ups, allowing full visibility on inquiries, status updates, and client interactions.
Custom Code Fix for Automation Trigger
When a key function was removed from the automation platform, I implemented a custom Google Sheets script to restore real-time triggers, ensuring leads continued flowing without disruption.
